Our Story
A love letter to London
The London Rooms began with a simple belief — that a short stay should feel less like a hotel, and more like arriving somewhere that was always yours.
Founded in 2018 by a small team of Londoners with a passion for design and hospitality, we set out to reimagine the serviced apartment. Every residence in our collection is hand-picked for its character, its neighbourhood, and its potential to feel like home.
We work with independent designers, local artisans, and family-run suppliers to fit out each apartment with pieces that reflect the spirit of London — considered, layered, unshowy, and quietly beautiful.
Our concierge team lives and breathes the city. They can secure a table at the restaurant of the moment, arrange a car to the theatre, or simply point you to the best coffee on the street. Whatever you need, we're a message away.
What We Believe
Our Principles
01
Considered Design
Every apartment styled by hand, from the artwork on the walls to the linen on the bed.
02
Genuine Hospitality
A real team, in London, available around the clock for whatever you need.
03
Local Character
Neighbourhoods with soul. Buildings with history. Homes with a story.